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This is a great blog post about using video as a marketing tool. As it mentions, the biggest road block to businesses using video is time and money. Give us a call to get your story started, our packages range from $500, check them out here.
Making the most of your video content
The benefits of video as a promotional and content marketing tool have been well documented. It’s a great way to convey a story, message and brand.
It’s ideal to regularly engage professional video producers (i.e. us!) to provide high quality and engaging videos that reach out to your audience regularly, but we do understand that this can be too costly at times.
We want our clients to be confident enough to produce their own simple content to keep the social media flow going to continue to grow your audience in between the videos we produce for you. We do stress that any content you put out there is part of your brand, so it needs to be high quality, engaging and well thought out. Here are a few tips:
- Ideal to have a DSLR camera (feel free to email us for advice), but even a phone camera will work. While these aren’t ideal, they can do the trick for simple videos.
- Keeping the camera still: If you don’t have a tripod, prop the phone or camera up on an object that doesn't move.
- Lighting: The more lighting the better quality the picture will be. Daylight is great, find a whole lot of lamps or purchase an LED panel.
- Free editing software: IMovie / Windows Movie Maker.
Things to think about when writing a plan for your video:
- Tone - Have an idea of the tone you want to portray before you start eg. energetic, calming, professional.
- The Story - Write down a simple bullet point overview.
- What the goal of the video is - Sales, more likes, contacts, enquiries.
- Call to action.
- Keep it short.
- Make sure the content is relevant to, and about your audience.
- Get creative.
- Have a well-lit setting.
- Always shoot in landscape orientation.
- Shoot to edit. Have a good idea of how your video will fit together before you film, this will save you time in both filming and editing.
- If talking to camera, keep a few bullet points in mind and your performance will be more natural than if fully scripted.
- Smile when you speak to camera, if you are having trouble speaking straight to the camera, have someone stand next to the camera so you can speak to them. This often helps the delivery come across more naturally.
As usual, any questions just let us know - we're always happy to bounce ideas or have a chat.
Annemarie & Kit
EARLY BIRD WEDDING VIDEO VOUCHERS
$100 wedding video vouchers available! Just book a date before 1st November 2016 and we'll take $100 off any of our wedding video packages.