Digital Marketing
Grow your business by outsourcing digital marketing to a local team. Our digital marketing services help businesses and brands grow through killer digital strategy and creative content. Focusing on ROI and transparency, we create campaigns that help your business thrive. Our packages range from training and set up that you can run yourself through to full account and content management.
Explore our services and results below. Get in touch via hi@electricblue.co.nz or 03-365-0879 to chat about the options or request our price list.
Digital Marketing Case Studies
Enspiral Dev Academy
Campaign length: 3 weeks
ROI: 2701%
Dev Academy provide full immersion coding bootcamps in Auckland and Wellington. The aim of this digital marketing project was to increase course application numbers in the few weeks leading up to the Dev Academy application deadline. We worked together to identify eight different target groups utilising interests, demographics, re-marketing, friends of followers and lookalike audiences. We then rolled out ads across facebook, Instagram, Google Search, Google Display and YouTube Ads.
Google Ads ROI: 3482%
Social media ROI: 2540%
62% decrease in drop-off rates, indicating a higher quality audience.
Note: these ROIs have even taken drop-offs into account.
Techweek NZ 19
We worked with NZ Techweek 2019, focusing on digital marketing strategy and execution for TechweekTV (a series of live video sessions). We constructed a marketing plan, managed social media advertisement, copywriting and provided input on the direction of the sessions.
Cowdy & Co
A multi video campaign designed to establish Nick as a valuable source of information. Promoted across facebook, Instagram and YouTube ads. Using many targeted ad groups we’ve been able to optimise by audience effectively and have achieved over 23,000 plays within the Christchurch region.
Scenic Pacific Tours
Services: digital strategy, campaign set up and management, monthly reports, lead generation via facebook and Google Ads, lead nurturing.
Results:
• 620% increase in facebook followers in the first 3 months.
• Google Ads cost per conversion reduced by 70% in first 3 months.
• Instagram following increased by 17% in first 3 months with no money spent.
South Pacific Travellers World
Digital marketing strategy, campaign set up and management in facebook and Google Ads, lead nurturing, monthly reports.
• 34% increase in web traffic in first month
• facebook following increased by 40% in first month and facebook engagement increased by 595%
• Instagram following increased by 13% in first month, Instagram engagement increased by 376% in first month.
KiwiCombo Pass
Digital marketing strategy, campaign set up and management in facebook and Google Ads, lead nurturing, monthly reports.
• 134% increase in web traffic in first month
• facebook following increased by 22% in first month and facebook engagement increased by 157%
Mangoes Resort &
Restaurant
Content creation package, organic social media management.
The Terraces Boutique Apartments
Content creation package, organic social media management.
Digital Marketing Services:
Google Search Ads, Google Display Banner Ads & YouTube ads
Content creation
Automation
E-mail campaigns
Video production
Photography
Digital & social media strategy
Ongoing social media management
Digital marketing & social media training
Social media organic and paid campaigns
facebook + Instagram content & promotions
Pinterest marketing
Re-marketing
