Video to be 80% of Internet Traffic by 2021

These words from Cisco aren't that surprising, the amount of video content is steadily growing and apparently over 43% of people want to see even more of it! Mobile news feeds are pretty much made up of video content, and the amount of time spent on Youtube is up by 60% compared to last year.

On top of that, Youtube is a huge search engine becoming more and more important in the SEO world with 55% of all Google search results having at least one video (most of which are from Youtube). Google has even started to blend video into it's image search results.  Take a look at the video at the bottom of this blog post by Backlinko which does a great job of explaining some techniques you can use to rank higher on Youtube and Search Engines. 

Some ways to take advantage of the marketing benefits of video include embedding a video into text based content to boost dwell time (and search engine ranking), hold your own on the mobile news feeds with video or moving image content, and be sure to optimise all of your video content for search engines. 

If you've got ideas but aren't sure how to execute them, we're always happy to bounce ideas or help from the planning stage. This involves researching what the best keywords are for you to aim your video at, how to address customer needs in your industry in an engaging way, and then tailoring the imagery and tone of the video to speak to that.  Get in touch any time: hi@electricblue.co.nz

   

   

Marketing Happenings

At a Christchurch Marketing Association meet up last week the fab Phillippa from Pinnacle & Co reminded us that very often clients aren’t aware of all the services we as small business owners offer. Of course we’re going to say that video is the BEST way to remind people of what you do via social media, you can cycle the videos for a long time too if the design is done right. But there are cool things you can do outside of video, as long as you’re posting once or twice a week on social media and reminding them in a way that's entertaining, enjoyable, relatable and shareable you can get some great results. 

Like this! My favourite piece of content I've seen this week is this gif by Hello Patch:

Cinemagraphs are also a great way to catch attention and hold your own among the video content people expect, particularly scrolling through mobile feeds. Like this: 

   

hot-coffee-cinemagraph.gif

   

Did I mention we can make both of these? We make these. 

Make our day, give us some marketing to think about! Always up for a chat about marketing, content, strategies and our fav.... video. 

Have a great week, Anne. 

hi@electricblue.co.nz