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Marketing Association YouTube SEO & Why It’s So Important if You’re Investing In Video Production. https://static1.squarespace.com/static/5b60d77a96d4557716a25613/t/5dc8c67ff7335b2142f26e28/1573439110836/teamshotsmall.jpg About https://www.electricblue.co.nz/contact daily 0.75 2019-10-09 https://www.electricblue.co.nz/ourwork daily 0.75 2019-11-18 https://static1.squarespace.com/static/5b60d77a96d4557716a25613/t/5dbce4c1b039fb192a28809c/1574040873489/TW19_DP_Promo_1200x630px_042.jpg Our Work - Digital Marketing Case Study: NZ Techweek 2019 We worked with NZ Techweek 2019, focusing on digital marketing strategy and execution for TechweekTV (a series of live video sessions). Constructing a marketing plan, we then managed social media advertisement, copywriting and provided input on the direction of the sessions. https://static1.squarespace.com/static/5b60d77a96d4557716a25613/t/5dd1f73ce4692e5af2882b64/1574041421662/SchoolLeavers1.jpg Our Work - Digital Marketing Case Study: Enspiral Dev Academy Campaign length: 3 weeks ROI: 2701% Dev Academy provide full immersion coding bootcamps in Auckland and Wellington. The aim of this digital marketing project was to increase course application numbers in the few weeks leading up to the Dev Academy application deadline. We worked together to identify eight different target groups utilising interests, demographics, re-marketing, friends of followers and lookalike audiences. We then rolled out ads across facebook, Instagram, Google Search, Google Display and YouTube Ads. Google Ads ROI: 3482% Social media ROI: 2540% 62% decrease in drop-off rates, indicating a higher quality audience. 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